Videos with Happy Endings

Videos with Happy Endings

On June 17th, 2010, posted in: Video Production by Jeff MacIntyre Comments Off

Money. Every nonprofit grasps, claws, competes for more of it. Every year more outstretched hands appear as resources disappear. Absolutely necessary for their survival, are the finite resources of the generous. With thousands of charities competing for precious life-saving dollars, how does your organization stand out from the money hungry pack? Here comes the anti-climatic answer…marketing.

Marketing. A no-brainer action step to attract funding? Yes. A no-duh necessity that sometimes fails to actually capture funding? Yes! Many campaigns fall short with connecting to the heart of potential donors. Research shows 83% of people are more likely to take action if they are emotionally committed to a message. What better way to infuse a message with emotion than by taking the viewer on a journey into the world you serve. Video does that.

From the jungles of Belize to the refugee camps of Sudan, video can transport the audience where ever you need them to go. Consider it a virtual trip with real benefits. Simultaneously engage the heart and mind and converting a viewer into a supporter becomes that much easier.

Specially produced marketing videos can produce the perfect storm for giving. The key phrase: “specially produced”. Anyone can shoot video. It takes a team of seasoned production specialists to turn those moving images into images that move an organization closer to its fundraising goals.

Promote the Cause’s team of video producers have traveled the world, producing video that makes a difference. They have over 20 years of experience of transforming the image in a camera’s viewfinder into an effective fundraising tool. While they are proud of their three Emmy Awards and eleven nominations, what really matters is the essential humanitarian work of their clients. Work, which would be impossible, without fundraising dollars.

While we get all warm and fuzzy when clients rave about their productions. The only thing that matters is when checks are written and “Donate Now” buttons are clicked. Those are the happiest endings any non profit video could ask for.

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